Overview:
Marketing is the art and science of targeting market segments and obtaining, maintaining and building loyalty through the use of effective communication and the delivery of superior service and value.
The Training Tree Marketing Management & Sales Strategies program is a robust, dynamic and highly informative programme that covers ideas, techniques, tips and practical useful information behind the latest cutting edge principles within Marketing & Sales.
Participants will be able to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in the field. This includes the use of information to make critical decisions and the application of theories and techniques to practical realistic work situations in the sector.
The programme uses case studies, interactive and engaging exercises, video clips, and real-world examples from world-class practices in sales excellence.
Objectives
- Understand the psychology of marketing & selling
- Latest practical marketing & sales techniques
- Marketing and branding
- Internet marketing
- Success habits of the ‘greats’ in sales
- Knowledge that will help you to meet and exceed targets
- Marketing mistakes to avoid
How this helps your organisation?
- Delegate will be able to provide knowledge and insight into the implementation of the fundamental principles of marketing management and sales
- Conduct a review of the current status of the marketing department
- Yield improved results by implementing an effective marketing strategy
- Delegates will provide the organisation with the skills and instruments to improve marketing in both long term and short term
- Improve the skills and morale of organisations employees through increased knowledge, confidence and capability
How this helps you personally?
- Speak confidently at a senior level about marketing strategies
- Understand how to apply the most optimum practices
- Learn from the experience of other delegates and the trainer
- Attain a strong knowledge of the principles of marketing management
- Add value to your knowledge and competency
- Improve your prospective career opportunities through self-development
Course Structure
Strategic Planning Background
- Why plan?
- Brief review of Marketing, Branding & Differentiation
- Segmentation – identifying an attractive market gap
- Alignment with the company’s aims and objectives
- The 7 Ps of Marketing
- Case Study & Videos
How to Write a Strategic Marketing Plan
- Situation Analysis – Internal and External Reviews (Competitive, Environmental Analysis)
- SWOT – theory and development for your business
- Choosing the right Marketing Mix to meet your objectives
- Developing Marketing Action Plans – Exercise
- Timings, Budgets and Measurement of Success
- Case Study & Videos
Developing a Customer-Led Approach to Marketing
- Market research and gathering market intelligence
- Getting inside the mind of the buyer
- Developing a USP which matters to the buyer
- Understanding trends and anticipating customer wants and needs
- Market Segmentation and Positioning
- Strategies for marketing to consumers, organizations and resellers
- Case Study & Videos
Marketing, branding and Internet technology
- Designing a marketing programme
- Understanding the various forms of marketing
- Brochures, print ads and newsletters
- Working with the media
- Internet Marketing
- Case Study & Videos
Price
- How your price positions you in the mind of the buyer
- Pricing strategies and decisions
- Considerations when choosing a price: product mix, promotional pricing, geographical pricing
- Case Study & Videos
Psychological Factors
- Dealing with different personalities
- Body language
- Closing and overcoming objections
- Developing the habits of successful salespeople